We're here so independents stop losing to the chains.
HotelGauge was built by hospitality and data people who spent years watching brilliant little hotels hand their margin to the OTAs — and decided to even the odds.
The chains have revenue teams. You have us.
A Marriott has a department of analysts deciding the rate of every room, every night. An independent hotel — often better, more characterful, more loved — has none of that. It has an owner who also does payroll, fixes the boiler, and greets guests by name.
That asymmetry is why independents lose pricing power and overpay the OTAs. We didn't think that was fair, or necessary. The data exists. The math isn't magic. It just needed to be made usable — and, for the owners without the time, actionable.
So we built the revenue team independents could never afford, and put it in a browser tab.
Four principles we don't bend on
Independents first
We build for the owner with a front desk and a spreadsheet — not the enterprise revenue team.
Honest by default
Published pricing, plain-language metrics, and numbers you can trust. No black boxes.
Outcomes over dashboards
A pretty chart that doesn't change a decision is a waste of your time. We optimize for bookings kept.
Your data is yours
Read-only, secure, portable. We earn the relationship every month — never lock you in.
A short history of evening the odds
- 2019
Founded
Two ex-revenue managers and a data engineer set out to give independents a fair fight.
- 2021
First $10M recovered
Our earliest hotels collectively clawed back eight figures in direct revenue.
- 2023
HotelGauge Direct launches
Analytics customers kept asking us to just run the marketing — so we did.
- 2026
1,900+ properties
Across 62 countries, from 9-room inns to boutique groups.
Give your hotel the edge it's been missing.
See your real numbers free, and decide whether to run with them yourself or let our team go win the bookings for you.